Ladies, Keep Your Day Job: 4 Ways To Return to Full-Time Work

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LADIES, DON’T QUIT YOUR DAY JOB

This is a serious message for women: If you’re married with children or have a baby on the way, don’t quit your day job. After a gap on your resume of a few years or more, it will be extremely challenging to return to the current level of your career. Even worse, it may be nearly impossible to return to the full-time workforce at all.

Bottom line: If a woman gives up her career, she limits her power to make life choices. Financial independence is critical to everyone’s future.

MEN ARE EXPECTED TO BE PROVIDERS AND BREADWINNERS

Most men work full-time throughout their lives whether they’re employed by a corporation, small business, or self-employed as an entrepreneur. Unless they’re born into automatic wealth, men are expected to be the providers and breadwinners for their spouses and families.

As a result, most men build their careers from their 20’s to their 60’s with a solid retirement and/or 401K. The majority of men use stepping stones to title jump their way up to the top of the corporate ladder or end up owning their own corporations.

WOMEN ARE EXPECTED TO MAKE A CHOICE BETWEEN CAREER AND CHILDREN

When children are born, most women are forced to make a choice between becoming a caretaker or financial independence. Either they become working moms and hire childcare or they take a few years up to a decade or more out of the workforce to raise their children. Most often, the women in relationships serve as the primary caregivers. When choices are made to put careers on hold and step out of the full-time workforce, it alters a woman’s future forever. Sometimes women are fortunate and find part-time work, become consultants, or string together freelance work. But the choices made to step out of the workforce for any lengthy period of time put future financial independence at risk.

WHOEVER CONTROLS THE MONEY, HOLDS THE POWER

Single women and single mothers know how important it is to be financially independent. Single ladies work their way up the career ladder and eventually, many of them end up with higher salaries and a window office.

Married women think when they make a decision to stay home to raise the children, it won’t be a problem leaving the workforce because they’ll go back to a job in a few years with a matching or higher income. When a decade passes, getting back into the workforce will be challenging. That income will also dissipate with the choice to leave the workforce.

WOMEN ARE TOUGHEST ON WOMEN WHEN APPLYING FOR JOBS

Most often, it’s female executives, who didn’t stay home with their children, didn’t marry, or divorced, who will be the hardest on mothers trying to get back into the workforce. If you’ve been out of the workforce for a few years to a decade or more, female executives and female human resource representatives are the toughest on women who stepped out of the workforce. I have no idea why but I hear the stories over and over again about women being tough on women. There’s very little overt camaraderie between working female execs and non-working females. Most working women do not respect non-working women trying to get back into the workforce. For women who have been out of the workforce, men are far easier to interview with than women. Unfortunately, women don’t get to choose who does the interviewing and I’ve heard the cruelest comments and judgments come from female interviewers.

REALITY: AGEISM IS REAL ESPECIALLY FOR WOMEN

Your age matters. It may be against the law to reference your age, but fewer corporate interviewers seem to care about the law. An applicant’s age is being referenced in job interviews regularly by women about women.

One interviewer told a woman interviewing for a job: “I see women trying to reinvent themselves at your age all the time. It’s not going to work. The woman who owns the company is 35 and she’s won’t want to give orders to someone who is older and more experienced than her.”

Another interviewer told a woman interviewing for a job: “We only hire people under the age of 38. Most of them are in their 20’s or early 30’s.”

For some reason, male interviewers ignore referencing a woman’s age directly but may not truly consider a former homemaker as a candidate for full-time work. “You’ve got a great resume but . . . Are you going to be able to keep up with a full-time job? There’s no nap time on the job.”

It’s condescending conversation but it’s happening in interviews.

HOW OLD IS TOO OLD TO BE HIRED?

If you’re over the age of 38 and you’ve been out of the workforce for a while, good luck getting full-time work. It’s going to be challenging. If your age isn’t referenced directly, they’ll reference the gap on your resume. You have a chance at being hired by the right person in the right situation.

If you’re over the age of 45 and you’ve been out of the workforce for several years, best wishes on getting full-time work. It’s going to be difficult. If your age isn’t referenced directly, they’ll tell you that you need retraining or need an overhaul of your resume because the format is outdated. They are basically saying you’re outdated and not going to get the job.

If you’re over the age of 50 and you’ve been out of the workforce for a decade or more, it will be next to impossible to get full-time work. Most likely, your age or the youthful ages of other employees will be referenced. An interviewer will say, “We like to hire recent college graduates.” That’s an age reference. It’s best you start working part-time jobs and freelancing ASAP to rebuild your resume. Starting your own company might be the only way to earn an income.

PREPARE FOR THE WHAT IF’S

What if your spouse is fired, laid-off, or blackballed by an entire industry?

Workplaces can be very political, management can be replaced, or an employee can simply age out. If it costs less to hire someone half an employee’s age, firings can take place. Be prepared to become the breadwinner unexpectedly. It will default to you to help replace your spouse’s salary.

What if your spouse unexpectedly leaves you for another woman and tries to get out providing spousal support and/or child support?

Be prepared for the day when you may be suddenly alone and struggling financially because you haven’t been working or no one will hire you for a decent salary. The “happily ever after” marriage remains a gift but there’s no guarantee anymore. Our world has changed dramatically. The availability of emotional and physical affairs has increased with the progress of technology and the Internet. Even monogamy seems to be discouraged in the media. You can no longer rely on the partnership of marriage or a belief in your spouse to pay the bills. You must take part, earn an income, and contribute or save money for a rainy day.

What if your spouse announces he wants a divorce?

There’s no way to faster financial ruin than divorce. Look at your family’s total income. Now, imagine splitting that amount between two homes. It’s not easy. List all of your expenses. If you think you’ll get $3K to $5K a month in alimony and child support, think again. I personally know women who only receive $300 a month in child support and no alimony. They’re scrambling to find work because they can’t afford housing, food, car insurance, and child expenses on $300 a month. It’s best to keep one foot in the workforce at all times and prepare for a rainy day. If it doesn’t rain, be grateful and create a savings account for yourself.

What if your spouse becomes injured or even worse, dies unexpectedly, will you be able to support yourself and your children?

I have met with so many married unemployed women who have had to face the unexpected death of a spouse. It’s not only earth-shattering emotionally, but also financially devastating. The truth is that most women are completely unprepared for an unexpected illness or death of a spouse.

DANCE BACK INTO THE WORKFORCE NOW

Before the bottom of the ship drops out unexpectedly, get back into the workforce now. It’s always easier to be hired for a better job when you’re working full-time. If your kids are out of diapers, figure out a way to make it work. Even if you’re only able to find part-time work, do it so you’re prepared to work full-time when the time comes.

Take action.

Do not stand by and wait for full-time, high-paying job opportunities to fall into your lap.

Do not wait for the phone to ring unexpectedly with a job offer from a friend in your former industry. It won’t happen if you’re off the radar or no longer in touch.

Don’t expect return phone calls from people in your former network.  Loyalty often dies or dissipates when you leave a job. A few years might seem like yesterday to you, but the old adage is true: out of sight, out of mind.

4 WAYS TO GET BACK INTO THE WORKFORCE

  1. Remove Dates from Your Resume. Apply for jobs where your skills matter more than the dates you worked. Eliminate the year you graduated from high school and college, too. If you’re over 38, listing the dates and years of your work experience will only remove you from consideration to be interviewed.
  2. Apply on ZipRecruiter.com. It’s one of the few places where gaps on your resume don’t matter. ZipRecruiter has turned the job board industry upside down by offering a speed-dating approach to interviewing. You will absolutely get interviews if you apply through ZipRecruiter.
  3. Overhaul Your Resume. Do your research and redesign your resume. It’s very difficult to beat the ATS (Applicant Tracking System) so you need your resume to show active verbs when listing your accomplishments. Tailor your resume to the job description.
  4. Retrain and Educate Yourself Every Day. Learn new computer programs. Take classes online. Check out free classes on Udemy. Ask friends to teach you how to use apps and design programs. Be a lifelong learner so you can get a job.

Most importantly, you have to show a business that you’re hungry to work. When interviewing for a job, show up ready to start your future.

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ZipRecruiter Works at Getting You Job Interviews: 3 Reasons to One-Click Apply

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The PAM Method to getting a job: Progressive, Active, and Motivated. 

You must apply for jobs and be seen as an applicant in order to be hired.

So look at one of the most Progressive job boards, Actively apply, and be Motivated to meet with potential employers.

ZipRECRUITER WORKS AT GETTING YOU INTERVIEWS

The first time I heard about ZipRecruiter was in a radio ad on The Howard Stern Show. But the ad was for employers to sign up their job postings on more than 100 sites in one click.

It seemed smart for . . . the employers. At the time, I thought it cost money to apply or it was actually a high-profile recruiting agency that catered to businesses and corporations, not to people looking for full-time employment.

Jump ahead to a time when I wanted to change careers. I used every site I could find online except for one . . . ZipRecruiter. Even though I was long out of college, I couldn’t get an interview so I actually applied for internships through Craigslist. Getting an unpaid internship was really easy, but it didn’t pay any bills. It didn’t even pay for gas to and from the job. I worked at an unpaid internship instead of signing up with ZipRecruiter. Under federal guidelines, unpaid internships are often illegal and you’re simply replacing the work of full-time paid employees. Furthermore, human resource departments will tell you that you can’t use an unpaid internship on your resume. They don’t consider it paid experience. Live and learn.

The biggest problem was that I wasn’t getting interviews with the dozen high-profile job sites I was applying through online. None of the home sites for big corporations requested an interview either. Most of the corporate links required the applicant to upload a resume and then resubmit all of the information manually a second time. It took hours to fill out a single job application. Even worse, sometimes you had to take a 30-minute repetitive, out-dated personality test. My resume went through the ATS (Applicant Tracking System) and most likely was kicked out of the system so my personality was never taken into consideration.

In my opinion, the ATS is missing out on some very talented applicants. If you read the job subreddit on Reddit, you will see so many overqualified candidates who are unemployed and can’t break through the other job boards or the ATS. Their experience is disqualified for various reasons from the design of their resume, limited listing of skills, gaps of employment, lack of a match to company culture, or an algorithm that simply weeded them out of the system. That meant that the employer never even considered them as real, authentic candidates. Even worse, the employer never saw their resumes.

As it turned out, spending my days filling out a few job applications was a complete waste of time. I was working freelance with a bunch of clients, but have you ever worked freelance? Sometimes you get paid and sometimes you don’t. You end up chasing money or you do a lot of work for free.

Unexpectedly, my life changed dramatically. Bottom line: I needed a job. I needed interviews to get that job. Finally, I tried ZipRecruiter. It was simple. I uploaded a fresh resume and with one-click, I was applying for a string of jobs every single day. What happened? My phone started ringing and I got interviews. I received nearly more interviews than I could handle. I was fielding in-person interviews, phone interviews, and video interviews. What was different? ZipRecruiter stepped in to help.

ZipRECRUITER IS THE SPEED-DATING OF INTERVIEWS WITH ONE-CLICK APPLY

ZipRecruiter is the speed-dating of interviews. If you apply to 50 jobs on ZipRecruiter, you’ll probably get ten interviews quickly. If you apply to more, the more interviews you’ll receive.

If you’re unemployed, consider your next step quickly. Don’t waste time.

3 REASONS YOU SHOULD HOP ON ZipRECRUITER FIRST:

  1. The one-click apply has disrupted the employment industry. Design disrupters have changed our world. Embrace it. Stop wasting your time with job boards that don’t get results when you can be getting results with ZipRecruiter. Many of the positions being listed on the old job board sites have already been filled or the companies are using them to fulfill an obligation to advertise. The jobs on ZipRecruiter are fresh and available.
  2. The one-click apply has made the process painless. If you can click with your finger, a toe, or even get your dog to click the button for you, you can apply for jobs on ZipRecruiter. Click – Click – Click your way into your next job. Honestly, it’s that easy.
  3. The one-click apply has put food back on the table of the unemployed and restored access to interviews. You’re not going to get a job without an interview. ZipRecruiter has restored order by disrupting a stale industry and helped to connect employers with quick, excellent choices in employees. Employers will tell you that they’re receiving dozens of qualified candidates through ZipRecruiter that can do the job. Ultimately, it has saved both the employer and applicants an enormous amount of time.

Apply for jobs that match your skill set. Do a thorough search on ZipRecruiter. Submit various titles into the search bar that match your employment history. Most likely, you will receive calls daily. Your phone will be ringing and you’ll soon be figuring out how to schedule three or four interviews a day. It’s shocking when it happens. As it turns out, there are smart employers who have jobs to fill immediately. Yes, they’re looking for the best candidate but they’re also looking for someone who is hungry and ready to work hard. Unless the business is overstaffed, having an empty seat in the work office is hurting their business. The work isn’t getting done and it’s affecting the bottom line profit. If you apply and you’re willing to work, you will start getting interviews.

The more you apply, the better the chance of you will be hired. Even if it’s not your end goal position, use it as a stepping stone to a better career. It’s always easier to get a job when you’re working rather than when you’re unemployed.

ZipRecruiter is a company I believe in because the model works. Yes, it disrupted the job board industry and that’s a good thing. It needed a shaking up. I personally know people who are living on Skid Row in downtown Los Angeles because they couldn’t get a job. They lost everything, including hope.

ZipRecruiter has restored hope in getting a job. So, if ZipRecruiter was a movie, I would give it five stars for delivering what it promised.

Video Job Interviews: Don’t Be Caught In Your Underwear

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VIDEO JOB INTERVIEWS MORE COMMON

If you’re going through a string of job interviews in search of any job, you’ll quickly discover that every third or fourth interviewer will schedule a video job interview. It’s a time saver that requires no travel time and the least commitment to spending too much time with each candidate. It’s also an easy way to whittle down a list of applicants to two or three in-person interviews. So imagine the interview is starting with 10 – 15 interviews and decreasing the list to only a few strong candidates.

Skype is the most common method of video interviews although other interviewers use alternative programs or technology. Sign-up for various programs for free and be prepared if you’re job hunting. It’s never good to say, “I can’t do a video job interview.” The opportunity will end right there. You must be flexible.

4 ELEMENTS OF THE VIDEO JOB INTERVIEW:

  1. Preparation and Practice. If you haven’t had a video job interview yet, make certain you practice on Skype or whatever technology the interviewer chooses. Connect and practice with a friend or a family member online. Make sure your log-in user name and password both work quickly. Check your sound level. You can even have a short mock interview with another person to see how you’re viewed. Take the positive and negative feedback and use it to benefit your interview.
  2. Background and Set Dressing. Be aware of your background. Is the background cluttered? Clean it up! You might want to add a fresh plant or flower behind you. If there’s a bookshelf behind you, make certain the books are stacked neatly. If you seem to be an unorganized mess, why would anyone hire you? It’s an easy elimination process on video.
  3. Dress Professionally . . . From the Waist Up. A video should give the interviewer more than a simple headshot. If you’re only showing the interview a close up of your eyelashes, nose, and mouth, that’s way too close to the screen. You don’t want to literally be in someone’s face or computer screen. Your face, shoulders and everything above your waist should be seen. You should look relaxed but sit up straight. Wearing a dress pair of pants is a smart move, too. Dress fully as you would for an in-person interview. Don’t be caught in your underwear! You don’t want to accidentally stand up only to be seen in your underwear. That move causes an instant decision . . . and it won’t be in your favor. But if you show off your underwear, you may be the talk of the office for the next hour!
  4. Have a Pen and Paper Ready for Notes. When greeted with the name of your video interviewer (who may or may not be your first contact), write down that person’s first name so you can reference it. Video interviewers will sometimes give you information that they expect you to write down during an interview. They may want you to research a certain influencer, book, or article. They may schedule an in-person interview as a follow-up and give you an address. Or they may simply test you to see if you’re prepared. “Do you have a pen and paper? Write this down.”

The smartest preparation for a video job interview is to prepare as though it’s in-person. If you haven’t had a video job interview, attempt to become comfortable with the process and speaking to someone else online.

The Pam Method: 3 Things To Do If You’re Running Late for a Job Interview

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The traffic jams and car accidents in big cities, such as Los Angeles, are constant. Despite the traffic issue, it goes without saying that every applicant should do his or her best to be early or on time for a job interview. 

BE PREPARED FOR THE TRAFFIC AND TIME OF DAY FOR TRAVEL

Prepare for the time of day you’ll be traveling and plan accordingly.

Think about your travel time and add at least 30 minutes.

Padding your travel time may save you.

Consider the extra time it will take to find parking.

Plan for extra time to find the stairs, elevator, and office suite.

Even if you’ve planned for all of the above, things can still go wrong and often do. When things go wrong, you’ll arrive in a sweaty mess and be uncomfortable or nervous. Instead, plan to look the part.

What do they say about best-laid plans? The best-laid plans of mice and men often go awry. That is the translation of Robert Burns’ 1786 famous poem To a Mouse and the line: “The best-laid schemes o’ mice an’ men Gang aft a-gley . . .”

Sometimes you can’t prepare for every single scenario in the world. Do your best to plan ahead. Most applicants with a planned interview on the books leave their home in plenty of time even allowing an hour and a half or two hours to arrive early to the interview. If the job is more than two hours from your home one-way, you may want to reconsider applying for the job. But in a big city, a few miles of travel to a job can take an hour or more depending on the time of day and the amount of traffic.

3 THINGS TO DO IF YOU’RE RUNNING LATE FOR A JOB INTERVIEW:

  1. Call ahead to the office. Everyone has a cell phone. If you’re stuck in traffic for any reason, call ahead to the office where you’re interviewing. Explain that you’re going to be delayed and the time of your estimated arrival. Sometimes if you call ahead you’ll quickly discover the state of the office. The receptionist or assistant may reassure you that the person you’re interviewing with is also delayed either in traffic or another interview. Traffic delays and car accidents happen in big cities. A company should understand if you’re delayed for a few minutes. If you’re two hours late and got the time wrong completely, that’s a separate issue.
  2. Stay calm. Don’t panic. Do not start racing through traffic trying to find a better way to reach the interview faster. If you do this, you may further delay your arrival, especially if you’re unfamiliar with the side routes or potential detour roads. Furthermore, if the traffic starts moving again, do not excessively increase your speed. A decision to go over the speed limit may cause an accident or you may receive a speeding ticket, causing yet another delay.
  3. Don’t lie. If you walk into a job interview with an elaborate story beyond the truth, it will be exposed. Be honest. Briefly, apologize for being late due to traffic and move on with the interview. Remain confident that you are the best person for the job. You might arrive at the office and be delayed for your own interview due to a busy office schedule anyway.

If you’ve gotten as far as being rewarded with a job interview, do your best to reach that interview on time. Detours may occur, parking may be limited, and stairwells may be locked. There is sometimes unexpected craziness to be encountered in a job interview.

Good luck on your next job interview. I hope you get the job!

For more job advice and interview tips, join The Pam Method.

Escape the Webinar Noise: 3 Ways to Choose Wisely

Escape the Webinar Noise.pngWEBINARS ARE EVERYWHERE YEAR-ROUND

Webinars are web-based online presentations being offered to you on Facebook and Twitter regularly. Sometimes offers pop into my in-box from unknown sources. I’m left with the question, “How was I added to this list?” Other times, I visit a website and a pop-up window reminds me that the creator of the website offers an expensive webinar course. The good news is that there’s a free webinar prior to the paid webinar.

Most of the initial webinars are being offered as free educational or informational trainings. They tease you into paying for a complete webinar series. More of the webinar artists are offering the module approach. I’ve seen more than a few claiming to be online universities that are tuition based. Hey, if you offer a tax write-off for a university tuition, count everyone in! This is a genius approach.

Of course, all webinars are not created equally. The value of the free webinar can be zero to 100. I have to admit I’ve been fortunate that I’ve been selective in watching the top tier masters of the webinar. I’ve studied the approach. I’d only give a few high ratings.

I’ve also watched a few zeros that beat around the bush for an hour and a half without providing any takeaway material except for their pricing. As a result, I’m burned out on the webinar approach. If you give me little information in a confusing free webinar, the chance of me paying you $2K – $5K upfront for a lifetime membership is zero to match your zero on information.

TO THE WEBINAR MARKETERS

If you have a legitimate niche, great. Offer your niche an educational webinar for free and then offer a series of webinars for a fair price.

So many marketers seem to be marking up their program price into the thousands without being established. Sorry, but that’s not a fair price for today’s market and especially for someone who is fresh out of the gate. I’d rather see the price points lowered for the newest tier of webinar providers. Over time, your content is only going to get better so save that high price tag for down the road. Being greedy does not sell.

TO THE WEBINAR STUDENTS

Study the experts. Not only those who have become millionaires from webinars, but those who receive the highest rating return from their students. The best testimonial comes from someone you trust.

I know people who have thrown thousands of dollars at a weekend event in New York City or online webinar series only to give the experience a poor review when their business went nowhere after using the training. Get authentic feedback and network about the best webinars.

3 WAYS TO CHOOSE WEBINARS WISELY & DECLUTTER THE NOISE

There are so many webinars on the market these days, you have to consider your options and your needs. Make an educated decision because your time and money are valuable investments.

  1. WHO IS TEACHING THE WEBINAR? Research the person or business leading the webinar. Where are the statistics on his/her student success rate? Unless you’ve won the lottery or you’re independently wealthy, you can’t just throw $2K to $5K at every single webinar being offered. Declutter the noise.
  2. WHAT DO YOU WANT TO LEARN? Create a detailed business plan and then decide if you need to invest in a paid webinar training. How will the webinar help you? What exactly does your business need to experience growth? What are your immediate and long-term goals? Will the webinar catapult your business to the next step?
  3. WHY PAY FOR IT? Do your research. Is it really expert advice you’ll be receiving? If you can find the information elsewhere on the Internet for free, why pay for it through a webinar?

If you’re on the fence about paying for a webinar series after doing your research, watch the free seminar and make a smart decision that will benefit your personal and professional growth.

The current market is overloaded with webinars. To avoid the noise, I’m sitting out the next round of webinars that come into my Facebook and Twitter feed. For now, my mind is open to opportunities but my checkbook is closed.

If there’s a webinar you love and you found success by following their formula, let me know in the comments below.

Entrepreneurs Delegate Busy Work: 4 Ways to Outsource

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THE CLOCK IS TICKING

There are only so many hours in the day.

Be honest. Can you do it all by yourself?

As an entrepreneur, your time is valuable. Consider how your time is best spent.

If you’re the owner/founder of your company, how do you get the most out of your business? Do you work the phone? Do you call clients? Do you network? Do you accept in-person meetings? Do you take lunch and dinner meetings? Do you need to travel?

It takes an enormous amount of time to keep pace with your social media accounts, written content, and administrative needs. Put things into perspective and note what is making the biggest impact in your bottom line.

CONSIDER OUTSOURCING BUSY WORK 

The first way to determine your needs is to create a business plan that outlines your needs in detail. What is your mission? What is your strategy? What avenue is showing the most profit for your product or services? What is your marketing budget?

Organizing a business plan is one of the most important parts of my work with clients. If you don’t have a business plan or you’re not willing to pay for a business plan, you may be wasting your time and money. Don’t chase ideas that are only apparitions.

4 WAYS TO OUTSOURCE YOUR WORKLOAD

  1. Employ a Social Media Automation Program. For your social media needs, consider joining an automated social media program. There are so many companies offering automated scheduling and posting services so I suggest you get a solid recommendation or test the program for a free month. See what program works for you. While I prefer real interaction and personal posts in an organic approach to building an audience, it’s important even if you schedule, you or someone else touches your social media daily in real time.
  2. Hire Local Specialists. There are local virtual assistants, social media specialists, writers, and web designers available at the click of a few keys to ease your daily workload. Search online for local businesses, go through a local employment agency, or take a chance by posting ads on Craigslist. Most importantly, work with someone you can talk to directly on Skype, Zoom Video Conferencing, or Cisco WebEx. Better yet, hire someone who you can meet in-person for regular weekly or monthly meetings.
  3. Hire Freelance Specialists. There are many companies online that offer discounted freelancers that specialize in certain areas. Do your homework. Get a recommendation from someone you respect. There are freelancers available on many sites but be prepared to meet people around the world. One of my U.S. clients paid a specialist in Bangladesh while another client paid a specialist in Norway. When another client attempted to hire a specialist in India, the specialist quit the job abruptly and unexpectedly. It can be a wonderful experience or it can leave you hanging with a job incomplete or forever hanging and unfinished.
  4. Hire a Ghostwriter. Professional writers are taking over the duties of successful authors and bloggers. Many ghostwriters are doing the detailed research work required to write about certain subjects. Most ghostwriters will sign a non-disclosure, meaning they will never disclose the fact that you didn’t write every word of your own book or blog. My suggestion for authors is to find a ghostwriter who can capture your voice. But you also need to be willing to work with a ghostwriter instead of replacing yourself by a ghostwriter. If the voices change in the narrative, a reader can sense a change of writing style. Keep the style consistent and edit in your own voice whether it’s a book, a blog, or a website. Customers are paying top dollar to read your voice, so make sure your authentic voice is heard.

An entrepreneur can be more successful by choosing to outsource the monotonous work of the day. Spending all of your time researching details, doing data entry, or clicking the follow button one at a time on Twitter can be time better spent networking or building your skills.

Act as a leader and become a leader by showing your willingness to invest and delegate to a smart team.

Why Fight Social Media? 3 Things You Can Do Today

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WHY FIGHT SOCIAL MEDIA MARKETING?

Social media marketing is important so learn how to use it.

There’s nothing to fear. It’s like anything else that comes on the market. Most of it is point and click along with an educated approach. Anyone who tells you that it’s too difficult to learn doesn’t want to compete with you or help you.

There are some people who repeatedly put off learning something new in social media. They approach it by saying, “I’ll get to it next week.” Next week never seems to come and they find themselves having the same déjà vu conversations about learning social media. Soon after, there’s an entirely new learning curve as the market is changing regularly.

Whether you use a Customer Relationship Management system or not, it’s important for every business to provide content that is both valuable and shareable in every social media forum available.

3 THINGS YOU CAN DO TO PROVIDE CONTENT TODAY:

  1. Create Original Content. Write a blog to provide advice to your audience. List a few things that are working in your industry or business. Provide takeaway information to your visitors on social media. Make it eye-catching. Record a video or if you know how to create an animated video, do it. A very smart person once asked me: “Which would you rather do – read something or watch something?” Most people would rather watch a two minute video than read a lengthy article.
  2.  Create Images or Infographics. Show me. There are so many free programs and websites online that allow you to create shareable images. Provide the valuable content on those images or infographics and make your assets shareable. The more people who share, the more people who will sign-up to your email list. The more people who join your email list, the more potential customers you’ll create. With an excellent product and amazing customer service, you’ll create repeat clients who will share news for you. When I’m a believer in the value of a company’s products and their customer service, I always share. Most importantly, pictures help to sell your voice.
  3. Curate Content. When I work on social media accounts for clients, I am selective about the articles and links I share online. Be choosy so the material matches the voice of the brand. If you’re on the fence about sharing something, don’t share it. There’s a reason the material is making you stop and think. If there’s a writer or website that shares a similar focus or philosophy, add that writer or blog to your go-to list. If you like a certain an approach, tell the audience why the material you’re sharing is valuable. Those you support will oftentimes become your supporters in return.

The technology is here to help you grow.

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