5 Reasons to Invest Money in Your Entrepreneurial Business



“You need to spend money to make money.”

– Playwright Titus Maccius Plautus (c. 254 – 184 BC)

The playwright Plautus was most likely referencing the theatre with this quote, but it’s true to your own business, no matter its size. You must spend money to make money. Any business that doesn’t invest in its team and marketing assets will only hurt its bottom line profit.

Invest in Your Team and It Will Show in the End Product

If you want to play in the world of entrepreneurship and business, you have to look the part to build a start-up. No one will take you seriously if you don’t provide the quality of expertise you pretend to offer. That applies to every niche and attempting to build a footprint in every industry. Every element from marketing to design matters to the audience. Perception of authenticity is critical.

5 Reasons to Invest Money in Your Business

It doesn’t cost a fortune to create a successful entrepreneurial business. If you’re smart and savvy about your investments, you’ll see profit instead of losses. But you must invest money to show profits.

  1. Professionalism. It’s professional to pay your team. Do not barter or attempt to trade services with friends or new potential clients to deliver the bare minimum in results. This is weak and embarrassing. Word travels quickly. If you have no capital to invest in your own business, no one will want to be in business with you either. Set a budget and pay for all professional services rendered or consider getting a day job while you save money to invest. Either be professional or don’t start yet.
  2. Audience Respects Advertising Dollars. During the start-up of your business, you need to set a budget to invest money in advertising. Find your audience. Do your research. Meet them in their environment and gain their respect. Build early clientele by word-of-mouth and then start investing in advertisements. Do not use kickbacks, referral fees, or any other shady (potentially illegal) technique to build clientele. Build your business the respectable way.
  3. Clients Want an Original Experience. Invest in an original experience for your clients. Set a budget so website specialists or consultants can help you create and execute your vision. When a potential client sees an offering of a special experience, they’ll want to be a part of that experience. They want to belong to something extraordinary and life-changing.
  4. Pay for Training or Pay for Your Team to Be Trained. This is the reason bigger businesses have on-going training programs for their employees. But smaller businesses need to invest in training to remain competitive. It is important to either take professional-grade training or pay for your team to be trained in using professional programs. Potential clients notice a novice and won’t engage in your business.
  5. New Products Offer New Potential. Invest in changing the business offering to grow your audience. With every expansion or addition of a new product, give it a new name with a heightened experience. Maybe you add a new product, a VIP offering, or a Master Class to help clients. Always consider the market and get feedback from the customer. What do they need? What do they want? Consider how your business can answer those needs. Adjust your offer and deliver.

Start-ups are very difficult. The truth is that most start-ups fail for a variety of reasons. Lack of capital investment is one of the biggest reasons start-ups fail. Investing and reinvesting profits are critical to finding success.

If you do your research, develop a service or product that the market needs, invest in your business, and adhere to a budget, you may show a profit and find success. Every stepping stone, no matter how small, can lead to a bigger stone and potentially a mountain of success. Think positively. Be smart and proactive. And most importantly, invest financially in your business.

Customer Service Has Left the Building: 4 Ways to Build or Restore Reputation

Customer Service Bloom Grow Media.png

“The road to success is always under construction.” – Arnold Palmer

Whether it’s buying food, goods, or services, everyone encounters the best and worst in customer service on a daily basis. In many cases, less customer service has become the norm.

Think about it. Rate the last 10 businesses where you spent money. Were you happy with the service? Were you treated with respect? Will you spend money at that business again?

While actual business owners and leaders may care about customer service, many employees either don’t care or haven’t been trained in client care.

REMINDER: Customer Service is Everything to a Business

Without customer service, a business is nothing. Every business needs to keep their clients and grow client base to maintain or grow and increase profitability. It may seem obvious, but it’s not obvious to everyone.

Explore some common customer complaints.

Customer Complaint: Promotions Are Not Honored, Inaccurate, or Prove to be Bait and Switch

In recent cases, discount promotion deals were sent via email and then not honored.

A coffee chain recently offered an email and website discount promotion at all store locations, but it was not honored at all locations. The deal: if a customer purchased a certain coffee drink between the hours of 2:00 and 5:00 pm, the customer was supposed to receive a discounted drink. The offer was only available for three days. For a customer who attempted to use that offer during two of those days, two different franchise locations had excuses why the discount wasn’t available between those hours. Both blamed computer glitches and the timing offered in print. Confusing information offered by different locations meant inconsistent training. Only a phone call to headquarters rectified the situation by offering the customer a free drink. Problem solved.

In another situation, a discount promotion was offered by a bowling alley for Sunday bowling. There was no time restriction in the email or on their website for the half-price discount offer. However, the franchise business declined to honor the email discount even though the same offer was listed in print on their website. Employees claimed the discount was not as advertised in print. Instead, it was only available after 6:00 pm. Why were the email and website discount offered to the public if they weren’t going to be honored? That was bait and switch. A complaint was filed with the manager of the location but it was met with hostility from both employees and the manager. Problem not solved.

How employees deal with customer service represents the spirit of the company, whether intentional or not.

Response Reminder: Make certain print advertisements are accurate and all employees are informed of promotions.

Consistency in service is critical to success and client retention.

Customer Complaint: Poor Attention to Health Details by Employees

In a recent case, when a table became available at a sushi restaurant, the host took a wet towel, dropped it on the floor, picked it up from the dirty floor, and wiped down a dining table with the same towel. He didn’t care about blatant disregard for customer health. In California, sushi cafes have become fast food restaurants with a “move them in, move them out” approach. If the sushi owner knew this had happened, he would have been shocked because he built a chain of sushi restaurants on his name and reputation. 

In another situation, a man took a friend to a very expensive chain restaurant. While they were eating, a cockroach crawled across the table. He complained. The waiter was indifferent but offered a free dessert from the menu. If the waiter was really thinking about customer service, he should have made the entire meal free and apologized profusely. The man vowed never to return to the restaurant again and told his entire network of friends and relatives the story. It was less about the cockroach and more about receiving no apology and poor customer service. As a result, the business lost not only his business but future business from his entire network. 

Response Reminder: Most often, unhappy customers simply want to hear an apology and the words, “I’m sorry.” 

Do not let pride get in the way of an apology. It’s smarter to apologize than to insist on being right.

Customer Complaint: Incomplete Work Yet the Customer Paid In Full

In a recent case, a car repairman charged $2,000 for work on a car. The customer paid the bill in full believing the work had been completed. The next day the car broke down again. When the car was taken to a different repairman, an inspection showed that parts were not replaced and the car work was not completed as promised. When a phone call was made to the original owner of the repair shop to inform him, he apologized and promised to do the work at no further cost. That’s smart customer service. 

Response Reminder: The owner or manager of a business needs to stand behind their work and make the situation right.

The faster a business rights the ship, the faster the ship will float.

Customer Complaint: One-Minute Disqualifier

Things that happen in less than one minute can disqualify someone from being a long-term client. Every customer should be served with respect. It’s an interpretation of the intention of the vendor that can result in losing customers forever.

Working in a service industry, there are a variety of stories about customer service. Sadly, you hear more about poor customer service than good customer service. 

Customer service is about fairness, balance, and listening.

It’s easy to win a client. When apologies are made to customers, there’s forgiveness.

It’s also easy to lose a client. When customers are bad-mouthed or called liars, businesses lose repeat business for life. Word travels like lightning about poor customer service

Excellent customer service is critical to a company’s success.

4 Ways to Build or Restore Reputation with Customer Service:

1. The customer is always right.

Arguing with a customer will destroy a business. Never make the customer look bad. If a business apologizes to a customer and makes the situation right, most likely he or she will remain a repeat customer. Be prompt about responding the moment a complaint is voiced. Don’t give a customer the runaround or make them struggle to right a wrong. Deal with the issue, make it right, resolve it, and move on.

2. The needs of the customer must be fulfilled.

If a business promises to fulfill a customer’s need, that is the only acceptable result. Anything short of meeting a product or service promised will result in losing customers.

All businesses are created to serve the needs of the customer. Serving the need should be more important than greed or cashing in on sales. In order to have a viable business, the customer’s needs must be served. Without a customer, there would be no business. Therefore, customer service must be the number one priority in any business model.

3. Train employees on customer service expectations.

The reputation of the business depends on training employees to be informed on the details of products, honoring promotions, how to listen to customers, and how to treat customers with respect. If there’s no training, there’s a false hope of offering excellent customer service.

Training in resolving issues immediately by embracing positive customer service will set a business apart from competitors.

4. Do something unexpected and free for clients.

For every client, I’ve always done something for free that went above and beyond the basic expectation. It is either a small expenditure or offers something that makes their experience easier. Every client wants to feel special. Does it make a difference? Yes, it does. It creates repeat customers and positive word-of-mouth about a business. Find a balance that won’t deplete profit but will also show customers the business cares more about a client than a profit.

Customers always think about where they spend their money. So think like the customer and ask yourself some important questions to assess your own needs. Where do I shop? Where do I eat? Where do I spend my money for services? Why do I become a repeat customer? What is the experience I’m looking for in buying food, goods, or services? Would I spend money at my own business for the customer experience? What does the customer experience when placing an order at my business? Walk through the paces and see how you’re treated to make assessments.

Every business must rate their own client care and reassess customer service regularly. If a business markets itself in providing excellent customer service, follow through on that promise. Market the best service and deliver it. That approach makes all the difference between success and failure.

BOTTOM LINE: A customer will always go where they feel they get their money’s worth and someone cares about their personal needs over profit. If you welcome customers into your world with kindness and make them feel appreciated, it’s possible to create a faithful client for life.

Job Search: 75% of Applicant Resumes Thrown Out by Computer

Job Search Bloom Grow Media.png


If you’re unemployed, a job search that lasts many months to a year is a critical financial disaster. You might be forced to live on credit cards or ask relatives for help. Even worse, you may end up homeless.

Think it can’t happen to you? Guess again. It’s happening to professionals in every age group in their 20’s, 30’s, 40’s, 50’s, and 60’s. Many of them are college-educated professionals who want to work and refuse to apply for food stamps, welfare, or public assistance. They have hope to be hired full-time.

When you start researching the job market, you quickly discover it might not be your skills or experience. Most likely, it’s a computer game that you’re losing.

When you consider that studies (Forbes) show 75% of resumes are automatically thrown out by the Applicant Tracking System (ATS) due to keywords and formatting, it’s incredible how much control the ATS has over employment.

When you can no longer receive unemployment benefits, you’re not even counted as unemployed. So the unemployment statistics aren’t telling the truth about the crisis of employment in today’s world.

A huge section of the unemployed will never know why they’re losing the game of employment. Eventually, they give up on getting a job. It seems like an easy option to give up but it’s the worst option. When submitting your online resume results in no response, no interview, and no job offer, it becomes frustrating but it’s not the end of the hunt.


Applicants, who are struggling in getting a full-time job, turn to working freelance or taking several part-time jobs on Craigslist. But Craigslist jobs are often a crapshoot. Sometimes you’re paid on Craigslist jobs; sometimes you’re not. You’re working without an employment agreement. There’s no contract and no guaranteed paycheck. Even if you’re promised a regular paycheck, sometimes that doesn’t materialize. Instead, you find yourself being paid less than minimum wage. You’re not even reimbursed for travel fees on the job or out-of-pocket expenses.

“Can you drive across town, pick this up for me, and pay for it? I’ll reimburse you later.” Later never arrives. “And about your paycheck. It’s in the mail.”

It may be illegal, but if you signed a non-disclosure agreement (NDA) about the company’s business practices just to get the job, good luck in getting any remuneration. Those NDA requirements are becoming more common on Craigslist jobs, too. If you don’t sign upfront and agree to keep your mouth shut about illegal business practices, you won’t get the job.


The Intuit 2020 Report predicts 40% of Americans workers will be freelance by the year 2020. That statistic was from a few years ago, so the statistic has probably increased and more than half of American workers will be “entrepreneurs” working freelance soon. Sadly, most of them will fail in their entrepreneurial attempt. It’s hard to make a living freelance unless you have a solid business plan, solid skills, an incredible sales funnel on your website, and a steady stream of paying clients plus money to invest in advertising.

Instead of relying on tiny, random paychecks, you want a real job that provides a steady paycheck and benefits. So don’t give up.


In talking with many Human Resource representatives and hiring managers, they all agree on one thing: they are overwhelmed with bad resumes and only a handful of the thousands of resumes are actually reviewed by a human. This is the reason they use the Applicant Tracking System (ATS) software to save time and weed out candidates who don’t seem qualified on paper. If some of the good candidates are deleted due to poor formatting, so be it. They don’t care. That’s not their concern. Hiring the best candidate is their only goal so they can move to the next job opening or finish other work.


The job board industry needs a good stir. Applicants sometimes spend hours resubmitting and retyping all of their resume information into a single online job application. Then they receive silence.

Applying for employment through the old job board industry leads to so many questions that go unanswered. Was the resume rejected by a computer? Did a human review the resume? Does the job even exist? Was the job already filled internally? Was this job posting just a way to fulfill a requirement to advertise a job? Am I wasting my time on the job boards? If you’re spending weeks to months applying for jobs without even a phone call interview, you’ve answered your own question.


Even Craigslist employers tell me they receive 200+ resumes in the first hours a job posting online, even if it’s an unpaid position, but few of the resumes stand out. They select a few people to interview and delete the rest from their inbox. Craigslist does not use the ATS, so they rely on looking at the subject lines to decide whether they’ll click to open the cover letter and resume. Craigslist employers say each online resume email they open only receives a scroll that lasts a few seconds. Their goal is to fill the job quickly with the most qualified warm body.

The worst part about Craigslist jobs is working without an employment contract or agreement. Oftentimes Craigslist jobs are postings from smaller companies so it’s unpredictable and often short-term. Lots of individuals, small companies, and big companies advertise for unpaid interns on Craigslist. Don’t do it. HR hiring managers will tell you not to list those unpaid internships on your resume because they don’t consider them to be real work experience. Unless you’re a college student, unpaid internships in your 30’s – 50’s are a complete waste of time even for re-training purposes. Furthermore, many of those unpaid internships are illegal because you are doing the work of what would be full-time paid employees. It’s a way for a company to not pay you for your work and retain a higher profit for the business.

Other Craigslist employers have told me that many job listings aren’t all real as lots of listings are simply used to promote a company or startup that needs more clients and paying customers.


Once you enter the job search arena, everyone else is more than willing to share a statistic to prepare you for failure. They’ll tell you: For every 100 applications you fill out online, you will get 10 interviews (phone, video, or in-person), and only 1 job offer. That may be the rule of thumb they hope for, but I think the stat is outdated due to the ATS. Honestly, I think the statistic is far worse, especially for people who don’t know how to format their resume properly. There are so many people who have struggled for years with no interviews, despite the fact that they’re spending an enormous amount of time applying for jobs and they have a rich work history.

Bottom line: good candidates are being left behind as a result of the ATS.

There may be discouraging hiring statistics, but you can start getting interviews. Everyone who has ever volunteered or worked in a paying job has skills, but it’s all in the display and wording of your resume.


The businesses that are disrupting any industry are actually helping everyone by exposing the truth and leading to a fast track of information.

  1. RESEARCH ATS. Do your research on the current ATS systems and find out what kind of resume formatting the computer will accept. For example, I don’t recommend you use a resume format in PDF even if the online system says it will accept PDF. I also don’t advise using columns, tables, colors, pictures, or icons. The paragraph and bullet point approaches work, but don’t indent them. Use of keywords is also critical and every resume must be tailored to fit the job description. Be careful where you do your research online because a lot of the resume information on paid and free websites is completely outdated. If the resume looks too fancy or hard to read, you’re wasting your money.
  2. REZI.io Fast track your employment by visit Rezi.io for resume tips and templates that apply to recent college graduates and applicants of any age. It was created for students, but it applies to ALL ages. Rezi offers resume formats that beat the ATS. Follow Rezi on Facebook, Twitter, and Reddit. Rezi has disrupted the job search and resume industry. Be smart and get started with Rezi.
  3. JOBSCAN.co Visit Jobscan.co for resume templates and a free ATS scan. Find out how your resume rates when compared to the jobs you’re applying. You’ll be given a percentage to see how you match the job description. How will the computer rank your resume for a real HR department? Will you be kicked out of the system or will your resume be seen? If you receive a low-percentage match, you’ll want to work on your resume. JobScan has disrupted the ATS software and job search industry.
  4. ZipRECRUITER.com Submit your application to jobs on ZipRecruiter.com. Create a resume that the computer can read and accept. Many of my clients have experienced the highest success rate through ZipRecruiter’s one-click apply that doesn’t eliminate candidates with an ATS system. ZipRecruiter also notifies you when an employer has read your resume and if they read your resume a second time. That feedback is critical to the application process. ZipRecruiter has disrupted the stale job board industry and they’re helping applicants get hired.
  5. PERSONALITY TESTS. Do your research before taking online personality tests that are required as part of the online application process. In most of the tests, there are only two correct answers amongst a sea of vague multiple-choice answers. Always choose Strongly Agree or Strongly Disagree. Any other answer will be an incorrect answer and your personality will fail at getting you an interview.

The job search is one big, elaborate computer game. It’s time to play the game to win. Use action words on your resume, use keywords, and access the best information in today’s market.

When you get a job using the above advice, send me an email through Bloom Grow Media. I’d love to hear your success story. My goal is to get people hired. Everyone who wants to work should be able to break through the system and be offered a job.

Ladies, Keep Your Day Job: 4 Ways To Return to Full-Time Work

Ladies Take Action Bloom Grow Media.png


This is a serious message for women: If you’re married with children or have a baby on the way, don’t quit your day job. After a gap on your resume of a few years or more, it will be extremely challenging to return to the current level of your career. Even worse, it may be nearly impossible to return to the full-time workforce at all.

Bottom line: If a woman gives up her career, she limits her power to make life choices. Financial independence is critical to everyone’s future.


Most men work full-time throughout their lives whether they’re employed by a corporation, small business, or self-employed as an entrepreneur. Unless they’re born into automatic wealth, men are expected to be the providers and breadwinners for their spouses and families.

As a result, most men build their careers from their 20’s to their 60’s with a solid retirement and/or 401K. The majority of men use stepping stones to title jump their way up to the top of the corporate ladder or end up owning their own corporations.


When children are born, most women are forced to make a choice between becoming a caretaker or financial independence. Either they become working moms and hire childcare or they take a few years up to a decade or more out of the workforce to raise their children. Most often, the women in relationships serve as the primary caregivers. When choices are made to put careers on hold and step out of the full-time workforce, it alters a woman’s future forever. Sometimes women are fortunate and find part-time work, become consultants, or string together freelance work. But the choices made to step out of the workforce for any lengthy period of time put future financial independence at risk.


Single women and single mothers know how important it is to be financially independent. Single ladies work their way up the career ladder and eventually, many of them end up with higher salaries and a window office.

Married women think when they make a decision to stay home to raise the children, it won’t be a problem leaving the workforce because they’ll go back to a job in a few years with a matching or higher income. When a decade passes, getting back into the workforce will be challenging. That income will also dissipate with the choice to leave the workforce.


Most often, it’s female executives, who didn’t stay home with their children, didn’t marry, or divorced, who will be the hardest on mothers trying to get back into the workforce. If you’ve been out of the workforce for a few years to a decade or more, female executives and female human resource representatives are the toughest on women who stepped out of the workforce. I have no idea why but I hear the stories over and over again about women being tough on women. There’s very little overt camaraderie between working female execs and non-working females. Most working women do not respect non-working women trying to get back into the workforce. For women who have been out of the workforce, men are far easier to interview with than women. Unfortunately, women don’t get to choose who does the interviewing and I’ve heard the cruelest comments and judgments come from female interviewers.


Your age matters. It may be against the law to reference your age, but fewer corporate interviewers seem to care about the law. An applicant’s age is being referenced in job interviews regularly by women about women.

One interviewer told a woman interviewing for a job: “I see women trying to reinvent themselves at your age all the time. It’s not going to work. The woman who owns the company is 35 and she’s won’t want to give orders to someone who is older and more experienced than her.”

Another interviewer told a woman interviewing for a job: “We only hire people under the age of 38. Most of them are in their 20’s or early 30’s.”

For some reason, male interviewers ignore referencing a woman’s age directly but may not truly consider a former homemaker as a candidate for full-time work. “You’ve got a great resume but . . . Are you going to be able to keep up with a full-time job? There’s no nap time on the job.”

It’s condescending conversation but it’s happening in interviews.


If you’re over the age of 38 and you’ve been out of the workforce for a while, good luck getting full-time work. It’s going to be challenging. If your age isn’t referenced directly, they’ll reference the gap on your resume. You have a chance at being hired by the right person in the right situation.

If you’re over the age of 45 and you’ve been out of the workforce for several years, best wishes on getting full-time work. It’s going to be difficult. If your age isn’t referenced directly, they’ll tell you that you need retraining or need an overhaul of your resume because the format is outdated. They are basically saying you’re outdated and not going to get the job.

If you’re over the age of 50 and you’ve been out of the workforce for a decade or more, it will be next to impossible to get full-time work. Most likely, your age or the youthful ages of other employees will be referenced. An interviewer will say, “We like to hire recent college graduates.” That’s an age reference. It’s best you start working part-time jobs and freelancing ASAP to rebuild your resume. Starting your own company might be the only way to earn an income.


What if your spouse is fired, laid-off, or blackballed by an entire industry?

Workplaces can be very political, management can be replaced, or an employee can simply age out. If it costs less to hire someone half an employee’s age, firings can take place. Be prepared to become the breadwinner unexpectedly. It will default to you to help replace your spouse’s salary.

What if your spouse unexpectedly leaves you for another woman and tries to get out providing spousal support and/or child support?

Be prepared for the day when you may be suddenly alone and struggling financially because you haven’t been working or no one will hire you for a decent salary. The “happily ever after” marriage remains a gift but there’s no guarantee anymore. Our world has changed dramatically. The availability of emotional and physical affairs has increased with the progress of technology and the Internet. Even monogamy seems to be discouraged in the media. You can no longer rely on the partnership of marriage or a belief in your spouse to pay the bills. You must take part, earn an income, and contribute or save money for a rainy day.

What if your spouse announces he wants a divorce?

There’s no way to faster financial ruin than divorce. Look at your family’s total income. Now, imagine splitting that amount between two homes. It’s not easy. List all of your expenses. If you think you’ll get $3K to $5K a month in alimony and child support, think again. I personally know women who only receive $300 a month in child support and no alimony. They’re scrambling to find work because they can’t afford housing, food, car insurance, and child expenses on $300 a month. It’s best to keep one foot in the workforce at all times and prepare for a rainy day. If it doesn’t rain, be grateful and create a savings account for yourself.

What if your spouse becomes injured or even worse, dies unexpectedly, will you be able to support yourself and your children?

I have met with so many married unemployed women who have had to face the unexpected death of a spouse. It’s not only earth-shattering emotionally, but also financially devastating. The truth is that most women are completely unprepared for an unexpected illness or death of a spouse.


Before the bottom of the ship drops out unexpectedly, get back into the workforce now. It’s always easier to be hired for a better job when you’re working full-time. If your kids are out of diapers, figure out a way to make it work. Even if you’re only able to find part-time work, do it so you’re prepared to work full-time when the time comes.

Take action.

Do not stand by and wait for full-time, high-paying job opportunities to fall into your lap.

Do not wait for the phone to ring unexpectedly with a job offer from a friend in your former industry. It won’t happen if you’re off the radar or no longer in touch.

Don’t expect return phone calls from people in your former network.  Loyalty often dies or dissipates when you leave a job. A few years might seem like yesterday to you, but the old adage is true: out of sight, out of mind.


  1. Remove Dates from Your Resume. Apply for jobs where your skills matter more than the dates you worked. Eliminate the year you graduated from high school and college, too. If you’re over 38, listing the dates and years of your work experience will only remove you from consideration to be interviewed.
  2. Apply on ZipRecruiter.com. It’s one of the few places where gaps on your resume don’t matter. ZipRecruiter has turned the job board industry upside down by offering a speed-dating approach to interviewing. You will absolutely get interviews if you apply through ZipRecruiter.
  3. Overhaul Your Resume. Do your research and redesign your resume. It’s very difficult to beat the ATS (Applicant Tracking System) so you need your resume to show active verbs when listing your accomplishments. Tailor your resume to the job description.
  4. Retrain and Educate Yourself Every Day. Learn new computer programs. Take classes online. Check out free classes on Udemy. Ask friends to teach you how to use apps and design programs. Be a lifelong learner so you can get a job.

Most importantly, you have to show a business that you’re hungry to work. When interviewing for a job, show up ready to start your future.

ZipRecruiter Works at Getting You Job Interviews: 3 Reasons to One-Click Apply

ZipRecruiter Bloom Grow Media.png

The PAM Method to getting a job: Progressive, Active, and Motivated. 

You must apply for jobs and be seen as an applicant in order to be hired.

So look at one of the most Progressive job boards, Actively apply, and be Motivated to meet with potential employers.


The first time I heard about ZipRecruiter was in a radio ad on The Howard Stern Show. But the ad was for employers to sign up their job postings on more than 100 sites in one click.

It seemed smart for . . . the employers. At the time, I thought it cost money to apply or it was actually a high-profile recruiting agency that catered to businesses and corporations, not to people looking for full-time employment.

Jump ahead to a time when I wanted to change careers. I used every site I could find online except for one . . . ZipRecruiter. Even though I was long out of college, I couldn’t get an interview so I actually applied for internships through Craigslist. Getting an unpaid internship was really easy, but it didn’t pay any bills. It didn’t even pay for gas to and from the job. I worked at an unpaid internship instead of signing up with ZipRecruiter. Under federal guidelines, unpaid internships are often illegal and you’re simply replacing the work of full-time paid employees. Furthermore, human resource departments will tell you that you can’t use an unpaid internship on your resume. They don’t consider it paid experience. Live and learn.

The biggest problem was that I wasn’t getting interviews with the dozen high-profile job sites I was applying through online. None of the home sites for big corporations requested an interview either. Most of the corporate links required the applicant to upload a resume and then resubmit all of the information manually a second time. It took hours to fill out a single job application. Even worse, sometimes you had to take a 30-minute repetitive, out-dated personality test. My resume went through the ATS (Applicant Tracking System) and most likely was kicked out of the system so my personality was never taken into consideration.

In my opinion, the ATS is missing out on some very talented applicants. If you read the job subreddit on Reddit, you will see so many overqualified candidates who are unemployed and can’t break through the other job boards or the ATS. Their experience is disqualified for various reasons from the design of their resume, limited listing of skills, gaps of employment, lack of a match to company culture, or an algorithm that simply weeded them out of the system. That meant that the employer never even considered them as real, authentic candidates. Even worse, the employer never saw their resumes.

As it turned out, spending my days filling out a few job applications was a complete waste of time. I was working freelance with a bunch of clients, but have you ever worked freelance? Sometimes you get paid and sometimes you don’t. You end up chasing money or you do a lot of work for free.

Unexpectedly, my life changed dramatically. Bottom line: I needed a job. I needed interviews to get that job. Finally, I tried ZipRecruiter. It was simple. I uploaded a fresh resume and with one-click, I was applying for a string of jobs every single day. What happened? My phone started ringing and I got interviews. I received nearly more interviews than I could handle. I was fielding in-person interviews, phone interviews, and video interviews. What was different? ZipRecruiter stepped in to help.


ZipRecruiter is the speed-dating of interviews. If you apply to 50 jobs on ZipRecruiter, you’ll probably get ten interviews quickly. If you apply to more, the more interviews you’ll receive.

If you’re unemployed, consider your next step quickly. Don’t waste time.


  1. The one-click apply has disrupted the employment industry. Design disrupters have changed our world. Embrace it. Stop wasting your time with job boards that don’t get results when you can be getting results with ZipRecruiter. Many of the positions being listed on the old job board sites have already been filled or the companies are using them to fulfill an obligation to advertise. The jobs on ZipRecruiter are fresh and available.
  2. The one-click apply has made the process painless. If you can click with your finger, a toe, or even get your dog to click the button for you, you can apply for jobs on ZipRecruiter. Click – Click – Click your way into your next job. Honestly, it’s that easy.
  3. The one-click apply has put food back on the table of the unemployed and restored access to interviews. You’re not going to get a job without an interview. ZipRecruiter has restored order by disrupting a stale industry and helped to connect employers with quick, excellent choices in employees. Employers will tell you that they’re receiving dozens of qualified candidates through ZipRecruiter that can do the job. Ultimately, it has saved both the employer and applicants an enormous amount of time.

Apply for jobs that match your skill set. Do a thorough search on ZipRecruiter. Submit various titles into the search bar that match your employment history. Most likely, you will receive calls daily. Your phone will be ringing and you’ll soon be figuring out how to schedule three or four interviews a day. It’s shocking when it happens. As it turns out, there are smart employers who have jobs to fill immediately. Yes, they’re looking for the best candidate but they’re also looking for someone who is hungry and ready to work hard. Unless the business is overstaffed, having an empty seat in the work office is hurting their business. The work isn’t getting done and it’s affecting the bottom line profit. If you apply and you’re willing to work, you will start getting interviews.

The more you apply, the better the chance of you will be hired. Even if it’s not your end goal position, use it as a stepping stone to a better career. It’s always easier to get a job when you’re working rather than when you’re unemployed.

ZipRecruiter is a company I believe in because the model works. Yes, it disrupted the job board industry and that’s a good thing. It needed a shaking up. I personally know people who are living on Skid Row in downtown Los Angeles because they couldn’t get a job. They lost everything, including hope.

ZipRecruiter has restored hope in getting a job. So, if ZipRecruiter was a movie, I would give it five stars for delivering what it promised.

Employment a Game of Chance for the Over 40 Crowd: 4 Ways to Roll the Dice on Income



Never in a million years did I think there would be a crisis of employment for people over the age of 40 . . . until I was over 40.

Clearly the government did the research because the over 40 crowd is often treated differently.

The Age Discrimination in Employment Act  “forbids age discrimination against people who are age 40 or older . . . Age discrimination involves treating someone (an applicant or employee) less favorably because of his or her age. The law forbids discrimination when it comes to any aspect of employment, including hiring, firing, pay, job assignments, promotions, layoff, training, fringe benefits, and any other term or condition of employment.”


If any representative interviewing you for a job asks your age or discusses your age to prevent you from being hired, it is illegal and age discrimination.

Oftentimes, anyone who is over 40 is judged immediately due to their age.

“You’ve been out of the workforce for a year so I expect you’re not up-to-date on the computer programs.”

“Why did you take time off to stay home with your kids?  Now, you’re outdated.”

“You’re disqualified because you have too much experience and the company wants someone with only one to two years of experience, not five years of experience.”

“You’re overqualified for this entry level job geared at college students or people in their 20’s.”

“We only hire people in their 20’s. The oldest employee working at the company is only 38 so you’re not what they want.”

Thousands of lawsuits are filed every year regarding workplace discrimination and age discrimination. Look at the statistics from 2014 and 2015.


If you’re looking for full-time employment and you’re over the age of 40, you know the buzz words that deter the over 40 crowd from applying for a job: recent college grad, recent high school grad, young and energetic, young and motivated, and the list goes on.

Guess what? Suggesting an age limit as a requirement for hiring is also an illegal practice.


What’s even scarier is that 35+ is being viewed as too old to work in the tech world.

When did 35 become the new age for being outdated in any industry?

There’s a high turnover in the tech world as employees in their 30’s are being replaced by employees in their 20’s. If you work a full year or more in the tech world at one company, you’ve had a great run.


Some businesses see it as business sense to fire older senior employees and save the company money by replacing them with younger employees. As a result, those older displaced workers are struggling to find work.

In today’s world, older workers are often hired as freelance consultants, independents, part-time employees, or not considered at all.

Retirement is no longer guaranteed at the age of 65, as more workers must work into their 70’s just to survive. People are living longer, so they have to find a way to support themselves.


You could spend all of your time filing complaints and lawsuits against companies for age discrimination or you can take action to gain income.

Reality check. You have bills to pay. You need shelter so you have to pay rent or mortgage. You have to pay car insurance and gas. You have to pay for electricity and Internet access. Most importantly, you need food on the table for you and your family.

Fact. You can’t live on credit cards forever.

Even if you decide to file a complaint or a lawsuit regarding age discrimination, you need to work. You need to become proactive in your employment search. Start making changes for your future today.


  1. Consider Consulting. There’s nothing wrong with becoming a freelance consultant in your field of expertise. Older employees with a wealth of experience have so much to offer big companies, small companies, and individual clients.
  2. Become a Freelance Author. Show your expertise and establish yourself as an expert. Use your self-published book as a business card for your next job.
  3. Become Active on Social Media. Join the tech world and play with everyone in the pool of employment. Connect with companies you want to work with on social media. Share stories in your area of expertise, write a blog and then post it on LinkedIn and Twitter. Share. Share. Share. Don’t fight technology; instead, acclimate and join.
  4. Re-Training. If you really want a full-time corporate job, re-train, and self-teach. Be a life-long learner. Study, read, and take action. Learn new computer programs and apps. Show the next employer that you’re in the playing field and ready to be an asset to the company.

Every applicant of every age has something to offer the workforce. If you’re competing against a variety of applicants, you need to make yourself stand out from everyone else.