Get the Job: Be Prepared for 12 Hiring Manager Movie Types

Bring movie popcorn to your next job interview because it’s getting crazy in the world of employment.

There is an art to resume writing and interviewing, but there is also a lot of gameplay in getting a job. You first have to beat the ATS and get in the door. Once you land an interview, you have to jump through hoops in face-to-face games.

In writing resumes for clients, I’ve heard amazing and insane stories about hiring managers. There are some strange developments in the interview process. Applicants now have to be prepared for the most challenging interviews from guessing their own salary to detailing their worst qualities.

If you’re applying for jobs and getting called for interviews, be prepared for the best and the worst in hiring managers.

Top 12 Hiring Manager Movie Types

  1. Snow White and the Seven Salaries: The hiring manager who makes you guess at the company’s budget for the salary. “What is your salary history and how much do you want to be paid?” This is becoming the norm in the interview process. If you suggest an amount too low, you will be underpaid and possibly won’t be able to pay your bills. If you suggest an amount too high, you won’t get the job. Aim to apply to businesses that have an actual budget already set for the position. So when you walk through the door, you know the salary range up front. Remember: asking about your salary history is illegal in Massachusetts and soon other states may adopt similar legislation.
  2. One Flew Over the Cuckoo’s Nest: The hiring manager bad-mouths the workplace, the owner, and the employees during the first interview. Run.
  3. Rear Window: Several candidates are looking over your shoulder because the hiring manager has five candidates waiting together in the lobby for the same job. Why? The hiring manager does not value your time or the job you’re going to be doing. The pay is going to be low and respect for your work even lower. Run.
  4. Pulp Fiction: There is no real job offer, but the hiring manager needs ideas how to do his/her own job. How would you handle x, y, and z? How would you handle our marketing? How do you currently make a profit? I need your feedback on our website and financials. Don’t give away too much information in the interview. If they really want to know how to do their job, they should hire you. Run.
  5. It’s a Wonderful Life: The hiring manager tells you how perfect the workplace is with life/work balance but Glassdoor tells a very different story from anonymous employees. Do your homework on Glassdoor before applying for any job. There is a degree of dysfunction in every workplace. Be prepared for less than a wonderful life.
  6. Schindler’s List: The hiring manager exposes the firing process, a high turnover rate, and mentions something concerning the ethnicity of a current employee in the interview. Run.
  7. Jaws: When a hiring manager tells you too much about the drama in his/her own personal life including divorce, don’t fall into the trap of exposing your own private life. You’re asked to list your worst qualities – twice. It’s a trick that will cost you the job and any personal information will be used against you in the workplace. Run.
  8. Sunset Boulevard: The hiring manager asks your age and talks about ageism in the workplace. Two years ago, a major film studio’s hiring manager asked me my age and advised me that they don’t hire anyone over the age of 38 to work on the studio lot. Really? Ageism is real . . . and it’s illegal for a hiring manager to quiz you about your age or talk about a certain age as a requirement to be hired. Be prepared to have your age insulted by someone younger than you or older than you. Run.
  9. Trouble in Paradise: The hiring manager says the job requirements are very specific but after you start the job, you learn you’re now replacing multiple part-time employees and doing the job of ten to save the company money. Run.
  10. All About Eve: The hiring manager warns you that the entire job is about playing politics and a moody owner who screams at employees. You’re warned not to take it personally but to play along. Everyone is at peace only when the owner is out of town. Run.
  11. A Touch of Evil: The hiring manager first has you sign a non-disclosure statement about their business practices before being interviewed. Red-flag warning! What does the business have to hide? Run.
  12. Duck Soup: The hiring manager introduces you to some other employees during your interview and the process is filled with laughter and smiles. They might be zany characters, but at least the environment looks like fun.

If you’re applying for a job, the best interview involves a clear salary range, detailed job responsibilities, strong communication, and a peaceful work environment.

The Fatal Attraction of Spaghetti Marketing 101

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It might look like a scene out of Fatal Attraction, but this is a marketing scene happening in start-up businesses every day. Boiling the life out of your ideas and flinging marketing ideas against the wall without a structured master plan will end in you burning out your audience.

Two years ago, I had a client who wanted to try everything. He wouldn’t listen to sound advice that works. He didn’t want to work on a structured business plan. He didn’t want to build a marketing plan. His budget changed by the week. He was excited about every idea that came to him in the middle of the night. We developed a following but he quickly discovered that throwing spaghetti at a wall does not work long-term. His followers started to disappear. His subscribers started to unsubscribe. And it seemed as though it was capitalism at its worst. With the audience disappearing, the discounts seemed desperate and last-ditch effort to grow his revenue rather than deliver on value to potential customers.

“Give me your money!” That was his constant approach. It didn’t work.

Finally, when the audience disappeared, we discussed a re-design of his website and a complete re-launch. We did it methodically after creating a business development plan and a marketing plan.

If you really want to be in the game, you have to create structured plans. You have to be willing to listen to your team or they shouldn’t be on your team. If you’re not serving the audience or losing your followers and subscribers, there’s a reason.


Re-evaluate your marketing approach and examine your analytics, review statistics and conversion rates, track what worked and what failed. Then, you must be willing to readjust in order to rebuild. Remember, there’s more than one way to do marketing. Collaboration can lead to success.

Never react with an instant NO to new ideas.

My client finally listened and we built a base, rebuilt organically on top of that base, and people noticed. It was quieter. His assets were more colorful with a thoughtful, pleasing approach instead of screaming at the audience with exclamation marks. It wasn’t all about discounts that seemed to be like an infomercial yelling at his customers to give him more money. As a result, his quieter authority grew over time. He interacted with his audience, asked for feedback, and incorporated changes into his plan.

What changed from his first creation compared to his second re-launch?

He boiled away spaghetti marketing and started listening to alternative approaches. He was a leader who wouldn’t get out of his own way. Sometimes, we need to listen to everyone from the receptionist to the janitor so we can do a better job meeting the needs of the audience. If you’re unwilling to receive feedback from your audience, it shows.

What value are you offering me?

What can your product do for me?

Why do you care about me?

Tell me why I need to believe in you.

The personal pronouns you use in your marketing matter far more than discounts. Connect with your audience in a personal way.

The discounts he had offered were fickle at best. None of the end dates stuck – they were always continued endlessly. He saw it as a way to make money fast. But it backfired. And it cost him business and respect.

The consumer audience is smart. If you’re in it only to boost your bottom line revenue, the audience will know and reject the offering instantly.

With only seconds to capture a potential customer, your website, social media accounts, and emails should be original and on point. Now is not the time to guess or repeat the same message over and over again without stellar results.

The value you deliver today will be appreciated tomorrow. Most importantly, show that you value your client’s time.

Email your subscribers with new content; don’t eblast or ebomb them every single day. Personally, I’ve unsubscribed from 12 eblast lists in the last 30 days. Why?

With the first group, I didn’t subscribe and they added my email to their list without permission. Be familiar with the law and compliance. Furthermore, always seek permission before you add an email to your list.

With the second group, they’ve sent me too many emails that start with “oops, I made a mistake.” Their mistake was trying to make me click two days in a row on the same pitch to give them money. That’s what I call a scam.

Finally, the third reason I unsubscribed was because the emails didn’t offer me new information but only seemed to clutter and spam my email account. Do you want to be perceived as SPAM? If your email marketing approach is being viewed as spam or junk mail demanding money from potential clients, it’s not working. You’re now demeaning your product and your company’s reputation.

Oftentimes, less is more: fewer emails with new content have a more positive impact over time. Put an effort into every message you send to your followers and subscribers.

In every job from a journalist to a marketer, I’ve been a storyteller. Take them back to the story. What is the story of your company? What is the story of your product? What is your story? Tell me a powerful story and make me a believer. Stories connect more than ever today but deliver it inside of a real, structured master marketing plan.

One of the biggest mistakes I’ve witnessed in starting up a new business is not putting pen to paper with an overall plan that your team can see. I can’t say it enough: write it down so the entire team climbs aboard the same train.

MASTER PLAN: Start with a solid one-year master plan that you develop with a team approach:

  • MISSION: Establish the company’s vision and mission with your marketing team.
  • BRANDING: Become an influencer to establish and expand the company’s footprint in your industry.
  • BUSINESS PLAN: Design a one-year business plan with your team listing goal markers. WRITE IT DOWN and distribute to your team.
  • MARKETING PLAN: Create a detailed step-by-step marketing plan with your team but infuse some fun into it. WRITE IT DOWN and distribute to your team.
  • MARKETING BUDGET: Detail a marketing and advertising budget with your team and show exactly where you plan to invest money. WRITE IT DOWN and distribute to your team.
  • EVENT SCHEDULES and AD CAMPAIGNS: Create event schedules and ad campaigns with your team that

    focuson topics and storytelling. WRITE IT DOWN and distribute to your team.

  • EDITORIAL CALENDAR: Create an editorial calendar for the entire year.
  • PRESS RELEASES: Schedule press releases at regular intervals using keywords. If the press releases aren’t appearing in Google Alerts, re-evaluate the way you’re releasing information.
  • TESTIMONIALS: Query your current customers for honest feedback and testimonials. Feature those testimonials on your website.
  • EMAIL LISTS: Email once a month or once a week only with original content. Query your email list audience at regular intervals.
  • ANALYSIS: Review your written business development plan and marketing plan. Analyze what has been working and what has failed.
  • READJUST: Listen to your audience, listen to your entire team, and be willing to readjust.

If you’re not willing to listen or alter the plan along the way, your back tire is going to spinning in the mud. To get movement and traction, you need to take structured actions instead of reactions by the day. Remember, history will repeat itself if you don’t make needed changes that focus on an organized, structured strong plan.

Now, have fun marketing!

5 Reasons to Invest Money in Your Entrepreneurial Business



“You need to spend money to make money.”

– Playwright Titus Maccius Plautus (c. 254 – 184 BC)

The playwright Plautus was most likely referencing the theatre with this quote, but it’s true to your own business, no matter its size. You must spend money to make money. Any business that doesn’t invest in its team and marketing assets will only hurt its bottom line profit.

Invest in Your Team and It Will Show in the End Product

If you want to play in the world of entrepreneurship and business, you have to look the part to build a start-up. No one will take you seriously if you don’t provide the quality of expertise you pretend to offer. That applies to every niche and attempting to build a footprint in every industry. Every element from marketing to design matters to the audience. Perception of authenticity is critical.

5 Reasons to Invest Money in Your Business

It doesn’t cost a fortune to create a successful entrepreneurial business. If you’re smart and savvy about your investments, you’ll see profit instead of losses. But you must invest money to show profits.

  1. Professionalism. It’s professional to pay your team. Do not barter or attempt to trade services with friends or new potential clients to deliver the bare minimum in results. This is weak and embarrassing. Word travels quickly. If you have no capital to invest in your own business, no one will want to be in business with you either. Set a budget and pay for all professional services rendered or consider getting a day job while you save money to invest. Either be professional or don’t start yet.
  2. Audience Respects Advertising Dollars. During the start-up of your business, you need to set a budget to invest money in advertising. Find your audience. Do your research. Meet them in their environment and gain their respect. Build early clientele by word-of-mouth and then start investing in advertisements. Do not use kickbacks, referral fees, or any other shady (potentially illegal) technique to build clientele. Build your business the respectable way.
  3. Clients Want an Original Experience. Invest in an original experience for your clients. Set a budget so website specialists or consultants can help you create and execute your vision. When a potential client sees an offering of a special experience, they’ll want to be a part of that experience. They want to belong to something extraordinary and life-changing.
  4. Pay for Training or Pay for Your Team to Be Trained. This is the reason bigger businesses have on-going training programs for their employees. But smaller businesses need to invest in training to remain competitive. It is important to either take professional-grade training or pay for your team to be trained in using professional programs. Potential clients notice a novice and won’t engage in your business.
  5. New Products Offer New Potential. Invest in changing the business offering to grow your audience. With every expansion or addition of a new product, give it a new name with a heightened experience. Maybe you add a new product, a VIP offering, or a Master Class to help clients. Always consider the market and get feedback from the customer. What do they need? What do they want? Consider how your business can answer those needs. Adjust your offer and deliver.

Start-ups are very difficult. The truth is that most start-ups fail for a variety of reasons. Lack of capital investment is one of the biggest reasons start-ups fail. Investing and reinvesting profits are critical to finding success.

If you do your research, develop a service or product that the market needs, invest in your business, and adhere to a budget, you may show a profit and find success. Every stepping stone, no matter how small, can lead to a bigger stone and potentially a mountain of success. Think positively. Be smart and proactive. And most importantly, invest financially in your business.

Customer Service Has Left the Building: 4 Ways to Build or Restore Reputation

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“The road to success is always under construction.” – Arnold Palmer

Whether it’s buying food, goods, or services, everyone encounters the best and worst in customer service on a daily basis. In many cases, less customer service has become the norm.

Think about it. Rate the last 10 businesses where you spent money. Were you happy with the service? Were you treated with respect? Will you spend money at that business again?

While actual business owners and leaders may care about customer service, many employees either don’t care or haven’t been trained in client care.

REMINDER: Customer Service is Everything to a Business

Without customer service, a business is nothing. Every business needs to keep their clients and grow client base to maintain or grow and increase profitability. It may seem obvious, but it’s not obvious to everyone.

Explore some common customer complaints.

Customer Complaint: Promotions Are Not Honored, Inaccurate, or Prove to be Bait and Switch

In recent cases, discount promotion deals were sent via email and then not honored.

A coffee chain recently offered an email and website discount promotion at all store locations, but it was not honored at all locations. The deal: if a customer purchased a certain coffee drink between the hours of 2:00 and 5:00 pm, the customer was supposed to receive a discounted drink. The offer was only available for three days. For a customer who attempted to use that offer during two of those days, two different franchise locations had excuses why the discount wasn’t available between those hours. Both blamed computer glitches and the timing offered in print. Confusing information offered by different locations meant inconsistent training. Only a phone call to headquarters rectified the situation by offering the customer a free drink. Problem solved.

In another situation, a discount promotion was offered by a bowling alley for Sunday bowling. There was no time restriction in the email or on their website for the half-price discount offer. However, the franchise business declined to honor the email discount even though the same offer was listed in print on their website. Employees claimed the discount was not as advertised in print. Instead, it was only available after 6:00 pm. Why were the email and website discount offered to the public if they weren’t going to be honored? That was bait and switch. A complaint was filed with the manager of the location but it was met with hostility from both employees and the manager. Problem not solved.

How employees deal with customer service represents the spirit of the company, whether intentional or not.

Response Reminder: Make certain print advertisements are accurate and all employees are informed of promotions.

Consistency in service is critical to success and client retention.

Customer Complaint: Poor Attention to Health Details by Employees

In a recent case, when a table became available at a sushi restaurant, the host took a wet towel, dropped it on the floor, picked it up from the dirty floor, and wiped down a dining table with the same towel. He didn’t care about blatant disregard for customer health. In California, sushi cafes have become fast food restaurants with a “move them in, move them out” approach. If the sushi owner knew this had happened, he would have been shocked because he built a chain of sushi restaurants on his name and reputation. 

In another situation, a man took a friend to a very expensive chain restaurant. While they were eating, a cockroach crawled across the table. He complained. The waiter was indifferent but offered a free dessert from the menu. If the waiter was really thinking about customer service, he should have made the entire meal free and apologized profusely. The man vowed never to return to the restaurant again and told his entire network of friends and relatives the story. It was less about the cockroach and more about receiving no apology and poor customer service. As a result, the business lost not only his business but future business from his entire network. 

Response Reminder: Most often, unhappy customers simply want to hear an apology and the words, “I’m sorry.” 

Do not let pride get in the way of an apology. It’s smarter to apologize than to insist on being right.

Customer Complaint: Incomplete Work Yet the Customer Paid In Full

In a recent case, a car repairman charged $2,000 for work on a car. The customer paid the bill in full believing the work had been completed. The next day the car broke down again. When the car was taken to a different repairman, an inspection showed that parts were not replaced and the car work was not completed as promised. When a phone call was made to the original owner of the repair shop to inform him, he apologized and promised to do the work at no further cost. That’s smart customer service. 

Response Reminder: The owner or manager of a business needs to stand behind their work and make the situation right.

The faster a business rights the ship, the faster the ship will float.

Customer Complaint: One-Minute Disqualifier

Things that happen in less than one minute can disqualify someone from being a long-term client. Every customer should be served with respect. It’s an interpretation of the intention of the vendor that can result in losing customers forever.

Working in a service industry, there are a variety of stories about customer service. Sadly, you hear more about poor customer service than good customer service. 

Customer service is about fairness, balance, and listening.

It’s easy to win a client. When apologies are made to customers, there’s forgiveness.

It’s also easy to lose a client. When customers are bad-mouthed or called liars, businesses lose repeat business for life. Word travels like lightning about poor customer service

Excellent customer service is critical to a company’s success.

4 Ways to Build or Restore Reputation with Customer Service:

1. The customer is always right.

Arguing with a customer will destroy a business. Never make the customer look bad. If a business apologizes to a customer and makes the situation right, most likely he or she will remain a repeat customer. Be prompt about responding the moment a complaint is voiced. Don’t give a customer the runaround or make them struggle to right a wrong. Deal with the issue, make it right, resolve it, and move on.

2. The needs of the customer must be fulfilled.

If a business promises to fulfill a customer’s need, that is the only acceptable result. Anything short of meeting a product or service promised will result in losing customers.

All businesses are created to serve the needs of the customer. Serving the need should be more important than greed or cashing in on sales. In order to have a viable business, the customer’s needs must be served. Without a customer, there would be no business. Therefore, customer service must be the number one priority in any business model.

3. Train employees on customer service expectations.

The reputation of the business depends on training employees to be informed on the details of products, honoring promotions, how to listen to customers, and how to treat customers with respect. If there’s no training, there’s a false hope of offering excellent customer service.

Training in resolving issues immediately by embracing positive customer service will set a business apart from competitors.

4. Do something unexpected and free for clients.

For every client, I’ve always done something for free that went above and beyond the basic expectation. It is either a small expenditure or offers something that makes their experience easier. Every client wants to feel special. Does it make a difference? Yes, it does. It creates repeat customers and positive word-of-mouth about a business. Find a balance that won’t deplete profit but will also show customers the business cares more about a client than a profit.

Customers always think about where they spend their money. So think like the customer and ask yourself some important questions to assess your own needs. Where do I shop? Where do I eat? Where do I spend my money for services? Why do I become a repeat customer? What is the experience I’m looking for in buying food, goods, or services? Would I spend money at my own business for the customer experience? What does the customer experience when placing an order at my business? Walk through the paces and see how you’re treated to make assessments.

Every business must rate their own client care and reassess customer service regularly. If a business markets itself in providing excellent customer service, follow through on that promise. Market the best service and deliver it. That approach makes all the difference between success and failure.

BOTTOM LINE: A customer will always go where they feel they get their money’s worth and someone cares about their personal needs over profit. If you welcome customers into your world with kindness and make them feel appreciated, it’s possible to create a faithful client for life.

Marketing Yourself When You Are the Brand

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Marketing tactics always seem to be shifting along with the advance of technology, but certain elements of marketing will never change.

Dating back to the age of the caveman, individuals have been marketing themselves.

Who was the strongest caveman?

Which caveman provided the most food?

Which caveman produced the most children?

Which caveman could you barter with for excellent handmade tools?

There were certain cavemen who garnered the most attention for different reasons. As a result, they became leaders in their communities. It’s the same in today’s world.


Basic marketing elements stay the same.

The product or service MUST:

  • Fulfill a need. Establish a basic need and fulfill it. If you don’t fulfill a customer’s need, you may be spinning your wheels and working at something that doesn’t sell or serves no needs.
  • Reach the widest audience. Find a way to spread the word and create the most attention whether it’s in the community or internationally. You need followers and you need an email list. Always build a target audience.
  • Generate sales. Find a way to turn everyone into a client as they wander through your Internet neighborhood.


If you’re the face of the brand, be smart. The basic elements of marketing remain the same but you have to convince the audience that you’re authentic and have something valuable to offer. When the “sell” is focused on a person as a brand, you need a powerful story to help catapult your story in order to profit.

  1. Appearance matters when you are the brand. Be aware of lighting, photography, video, and audio. Be aware of your pacing. Before publishing any video or print pictures, ask for feedback from professionals. Family and friends will try to be nice and say it’s great. Find a critical eye to tell you the truth.
  2. Be consistent in message and content. Your original content should be consistent. Be very careful what articles you share and who you retweet. If you’re all over the place without focus, you’ll simply confuse the audience. If you launch on one message, you might have to refocus and launch on a second message. If you’re sharing visual assets, make certain they match the brand. If you’re going for a clean look, don’t start cluttering the look. Be consistent.
  3. Appropriate copywriting. The choice of words in any written message is critical. Increase your footprint in an industry by offering take-away information with every post. If you’re using quotes to reinforce your brand, choose wisely.

A consistent, strong message will attract the right audience.

Escape the Webinar Noise: 3 Ways to Choose Wisely


Webinars are web-based online presentations being offered to you on Facebook and Twitter regularly. Sometimes offers pop into my in-box from unknown sources. I’m left with the question, “How was I added to this list?” Other times, I visit a website and a pop-up window reminds me that the creator of the website offers an expensive webinar course. The good news is that there’s a free webinar prior to the paid webinar.

Most of the initial webinars are being offered as free educational or informational trainings. They tease you into paying for a complete webinar series. More of the webinar artists are offering the module approach. I’ve seen more than a few claiming to be online universities that are tuition based. Hey, if you offer a tax write-off for a university tuition, count everyone in! This is a genius approach.

Of course, all webinars are not created equally. The value of the free webinar can be zero to 100. I have to admit I’ve been fortunate that I’ve been selective in watching the top tier masters of the webinar. I’ve studied the approach. I’d only give a few high ratings.

I’ve also watched a few zeros that beat around the bush for an hour and a half without providing any takeaway material except for their pricing. As a result, I’m burned out on the webinar approach. If you give me little information in a confusing free webinar, the chance of me paying you $2K – $5K upfront for a lifetime membership is zero to match your zero on information.


If you have a legitimate niche, great. Offer your niche an educational webinar for free and then offer a series of webinars for a fair price.

So many marketers seem to be marking up their program price into the thousands without being established. Sorry, but that’s not a fair price for today’s market and especially for someone who is fresh out of the gate. I’d rather see the price points lowered for the newest tier of webinar providers. Over time, your content is only going to get better so save that high price tag for down the road. Being greedy does not sell.


Study the experts. Not only those who have become millionaires from webinars, but those who receive the highest rating return from their students. The best testimonial comes from someone you trust.

I know people who have thrown thousands of dollars at a weekend event in New York City or online webinar series only to give the experience a poor review when their business went nowhere after using the training. Get authentic feedback and network about the best webinars.


There are so many webinars on the market these days, you have to consider your options and your needs. Make an educated decision because your time and money are valuable investments.

  1. WHO IS TEACHING THE WEBINAR? Research the person or business leading the webinar. Where are the statistics on his/her student success rate? Unless you’ve won the lottery or you’re independently wealthy, you can’t just throw $2K to $5K at every single webinar being offered. Declutter the noise.
  2. WHAT DO YOU WANT TO LEARN? Create a detailed business plan and then decide if you need to invest in a paid webinar training. How will the webinar help you? What exactly does your business need to experience growth? What are your immediate and long-term goals? Will the webinar catapult your business to the next step?
  3. WHY PAY FOR IT? Do your research. Is it really expert advice you’ll be receiving? If you can find the information elsewhere on the Internet for free, why pay for it through a webinar?

If you’re on the fence about paying for a webinar series after doing your research, watch the free seminar and make a smart decision that will benefit your personal and professional growth.

The current market is overloaded with webinars. To avoid the noise, I’m sitting out the next round of webinars that come into my Facebook and Twitter feed. For now, my mind is open to opportunities but my checkbook is closed.

If there’s a webinar you love and you found success by following their formula, let me know in the comments below.

Why Fight Social Media? 3 Things You Can Do Today



Social media marketing is important so learn how to use it.

There’s nothing to fear. It’s like anything else that comes on the market. Most of it is point and click along with an educated approach. Anyone who tells you that it’s too difficult to learn doesn’t want to compete with you or help you.

There are some people who repeatedly put off learning something new in social media. They approach it by saying, “I’ll get to it next week.” Next week never seems to come and they find themselves having the same déjà vu conversations about learning social media. Soon after, there’s an entirely new learning curve as the market is changing regularly.

Whether you use a Customer Relationship Management system or not, it’s important for every business to provide content that is both valuable and shareable in every social media forum available.


  1. Create Original Content. Write a blog to provide advice to your audience. List a few things that are working in your industry or business. Provide takeaway information to your visitors on social media. Make it eye-catching. Record a video or if you know how to create an animated video, do it. A very smart person once asked me: “Which would you rather do – read something or watch something?” Most people would rather watch a two minute video than read a lengthy article.
  2.  Create Images or Infographics. Show me. There are so many free programs and websites online that allow you to create shareable images. Provide the valuable content on those images or infographics and make your assets shareable. The more people who share, the more people who will sign-up to your email list. The more people who join your email list, the more potential customers you’ll create. With an excellent product and amazing customer service, you’ll create repeat clients who will share news for you. When I’m a believer in the value of a company’s products and their customer service, I always share. Most importantly, pictures help to sell your voice.
  3. Curate Content. When I work on social media accounts for clients, I am selective about the articles and links I share online. Be choosy so the material matches the voice of the brand. If you’re on the fence about sharing something, don’t share it. There’s a reason the material is making you stop and think. If there’s a writer or website that shares a similar focus or philosophy, add that writer or blog to your go-to list. If you like a certain an approach, tell the audience why the material you’re sharing is valuable. Those you support will oftentimes become your supporters in return.

The technology is here to help you grow.

Find a way to incorporate social media into your business every day.