Entrepreneurs Delegate Busy Work: 4 Ways to Outsource

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There are only so many hours in the day.

Be honest. Can you do it all by yourself?

As an entrepreneur, your time is valuable. Consider how your time is best spent.

If you’re the owner/founder of your company, how do you get the most out of your business? Do you work the phone? Do you call clients? Do you network? Do you accept in-person meetings? Do you take lunch and dinner meetings? Do you need to travel?

It takes an enormous amount of time to keep pace with your social media accounts, written content, and administrative needs. Put things into perspective and note what is making the biggest impact in your bottom line.


The first way to determine your needs is to create a business plan that outlines your needs in detail. What is your mission? What is your strategy? What avenue is showing the most profit for your product or services? What is your marketing budget?

Organizing a business plan is one of the most important parts of my work with clients. If you don’t have a business plan or you’re not willing to pay for a business plan, you may be wasting your time and money. Don’t chase ideas that are only apparitions.


  1. Employ a Social Media Automation Program. For your social media needs, consider joining an automated social media program. There are so many companies offering automated scheduling and posting services so I suggest you get a solid recommendation or test the program for a free month. See what program works for you. While I prefer real interaction and personal posts in an organic approach to building an audience, it’s important even if you schedule, you or someone else touches your social media daily in real time.
  2. Hire Local Specialists. There are local virtual assistants, social media specialists, writers, and web designers available at the click of a few keys to ease your daily workload. Search online for local businesses, go through a local employment agency, or take a chance by posting ads on Craigslist. Most importantly, work with someone you can talk to directly on Skype, Zoom Video Conferencing, or Cisco WebEx. Better yet, hire someone who you can meet in-person for regular weekly or monthly meetings.
  3. Hire Freelance Specialists. There are many companies online that offer discounted freelancers that specialize in certain areas. Do your homework. Get a recommendation from someone you respect. There are freelancers available on many sites but be prepared to meet people around the world. One of my U.S. clients paid a specialist in Bangladesh while another client paid a specialist in Norway. When another client attempted to hire a specialist in India, the specialist quit the job abruptly and unexpectedly. It can be a wonderful experience or it can leave you hanging with a job incomplete or forever hanging and unfinished.
  4. Hire a Ghostwriter. Professional writers are taking over the duties of successful authors and bloggers. Many ghostwriters are doing the detailed research work required to write about certain subjects. Most ghostwriters will sign a non-disclosure, meaning they will never disclose the fact that you didn’t write every word of your own book or blog. My suggestion for authors is to find a ghostwriter who can capture your voice. But you also need to be willing to work with a ghostwriter instead of replacing yourself by a ghostwriter. If the voices change in the narrative, a reader can sense a change of writing style. Keep the style consistent and edit in your own voice whether it’s a book, a blog, or a website. Customers are paying top dollar to read your voice, so make sure your authentic voice is heard.

An entrepreneur can be more successful by choosing to outsource the monotonous work of the day. Spending all of your time researching details, doing data entry, or clicking the follow button one at a time on Twitter can be time better spent networking or building your skills.

Act as a leader and become a leader by showing your willingness to invest and delegate to a smart team.

Why Fight Social Media? 3 Things You Can Do Today



Social media marketing is important so learn how to use it.

There’s nothing to fear. It’s like anything else that comes on the market. Most of it is point and click along with an educated approach. Anyone who tells you that it’s too difficult to learn doesn’t want to compete with you or help you.

There are some people who repeatedly put off learning something new in social media. They approach it by saying, “I’ll get to it next week.” Next week never seems to come and they find themselves having the same déjà vu conversations about learning social media. Soon after, there’s an entirely new learning curve as the market is changing regularly.

Whether you use a Customer Relationship Management system or not, it’s important for every business to provide content that is both valuable and shareable in every social media forum available.


  1. Create Original Content. Write a blog to provide advice to your audience. List a few things that are working in your industry or business. Provide takeaway information to your visitors on social media. Make it eye-catching. Record a video or if you know how to create an animated video, do it. A very smart person once asked me: “Which would you rather do – read something or watch something?” Most people would rather watch a two minute video than read a lengthy article.
  2.  Create Images or Infographics. Show me. There are so many free programs and websites online that allow you to create shareable images. Provide the valuable content on those images or infographics and make your assets shareable. The more people who share, the more people who will sign-up to your email list. The more people who join your email list, the more potential customers you’ll create. With an excellent product and amazing customer service, you’ll create repeat clients who will share news for you. When I’m a believer in the value of a company’s products and their customer service, I always share. Most importantly, pictures help to sell your voice.
  3. Curate Content. When I work on social media accounts for clients, I am selective about the articles and links I share online. Be choosy so the material matches the voice of the brand. If you’re on the fence about sharing something, don’t share it. There’s a reason the material is making you stop and think. If there’s a writer or website that shares a similar focus or philosophy, add that writer or blog to your go-to list. If you like a certain an approach, tell the audience why the material you’re sharing is valuable. Those you support will oftentimes become your supporters in return.

The technology is here to help you grow.

Find a way to incorporate social media into your business every day.